Why you should book a brand photoshoot for your business

Most people will wait until after they have established their company to think about branding photography. I have a newsflash though. Thinking about your headshot and branding photography should be one of the things at the top of your list! As your NJ headshot photographer, I am here for you to make your business presence online one that converts. There are quite a few reasons why you should already be thinking about branding photography. These are the TOP FIVE reasons why you should book a branding photographer!

Make a Great First Impression

Making that first impression is crucial. This is what either makes someone stay on your website or social media or click that close button. Once they see some amazing photography of you or what you offer – they will feel like they actually know YOU! This is how you make connections without even speaking to a potential client, brand or customer.

As a NJ headshot photographer, I love that “aha moment” when people realize that this is what they have been missing on their site. That first impression is key and makes all the difference.

Set Yourself Apart

In a world where it seems like everyone out there has their own business, I am sure that you want to set yourself apart from all the other people in your niche. You don’t want people to see your photos and think “Oh, another one of these websites.” Headshot and brand photography will help you get noticed and stand out from the rest. How about if they thought “Wow. I want to get to know her!”.

This will give people a reason to really care about what you are trying to tell them or sell them – even if it is yourself. There are many niches out there where the person matters like coaching, influencers, planners, DIY artists and more. YOU are what sells your brand.

Get personal by showing a lot more than just generic stock photos

People like to look at other people… have you noticed that images of yourself on your social media get more interaction from your audience than anything else? Just showing stock imagery on your website does nothing in terms of getting your audience to know, like and trust you. People want to know your story, your why, your values and this is only possible if YOU show up! Your content needs to be real and as authentic as possible.

Make An Impact

Photos have always spoken louder than words. Think about other sites that you may have been to – what really spoke to you when you were visiting the site? Was it the words on the page that you noticed first OR was it beautiful photography? You probably answered the PHOTOS!

Including photos on your website and in your marketing, that really speak to your brand, gives your audience insight into who you are and also the type of work that you are able to do to make an impact in their lives.

Tell Your Story

Like I mentioned above, a picture speaks a lot louder than all the words on the page ever could. Connect on a deeper level by showcasing both yourself, your work, and how you do your work! Showcase all the processes and products of your work. You can also share other people and things in life that you love. Bring in some fun outfits by brands that you absolutely adore. Include your family. Make sure to show that cup of java that keeps you going through life. Really tell “who are you?” through your photos and you will connect so much better with your audience.

Make That Money

Photography on your site does not just look good but it also has a high chance of converting sales. Those photos give you that connection and the trust factor with your audience. People buy from companies they know, like and trust, and brand photography will get you there.

Does this resonate with you? Let’s connect and get your story out there so that you can start being more authentic in your brand than generic stock photos. Investing money or time in putting stock photos on a site or social media is selling yourself short. Invest in a photographer (like me!) to make your story come alive through photography.

If you are in the New Jersey area and would like my help with headshot and brand photography, contact me!